Our story

A white horse,
One mountain, one house

Origins

“Why can't there be a house
— one you can't wait to come home to after a day on the slopes?”

In the winter of 2019, our founder climbed to the summit of Mt. Shirouma for the first time. Gazing over the snowfields stretching below, a simple question came to mind. He realized that for his ski-loving friends, the hardest part of every trip was never the snow — it was "staying somewhere uncomfortable": too far from the slopes, a cold room, or none of that warmth of coming home.

And so Hakupa was born. The name borrows from this valley's own name — Hakuba — and carries our simplest respect for snow country: like a white horse, clean, free, and true, keeping watch for every guest who travels far to be here.

Convenient resort access
Idea 01

Easy access to Hakuba Valley

Each Hakupa stay offers practical access to Hakuba Valley's ski resorts. Before you book, we clearly explain the distance, travel time and transport options so you can plan each ski day with confidence.

A warm home
Idea 02

A spring-like warmth inside

Whole-house underfloor heating comes as standard; a private onsen tub, fireplace, or sauna is the bonus. We want the moment you open the door to wrap you in warmth — the way a ski holiday should feel.

Alpine aesthetics
Idea 03

Every window frames a painting

Site, orientation, window placement — we design the view angle of every room with care. In Hakuba, you don't go out looking for scenery; the scenery walks into the house.

2019Brand founded
6Featured stays
10,000+Sleeps
4.9Average rating

“We are not running a guesthouse — we are building a home skiers can return to.”

— Founder, Hakupa

Come to Hakuba for a real winter

Snow-season stays go fast — book early to lock in your warm home.

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